Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
By: Zeithaml, Valarie A
Contributor(s): Bitner,Mary Jo
Material type: TextPublisher: New Delhi : Tata McGraw - Hill Publishing Company Limited, c2003Edition: 3rdDescription: xx, 668 p. : ill. ; 21 cmISBN: 0070530424Subject(s): Business | Marketing management | Services marketing | Consumer behavior | Marketing research | Marketing strategy | Marketing communicationDDC classification: 658.8Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.8 Z48s (Browse shelf) | 2003 | C- 1 | Available | 001345 | ||||||||||||||
Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.8 Z48s (Browse shelf) | 2003 | C- 2 | Available | 011942 | ||||||||||||||
Books |
Science & Engineering Seminar Library
Library Service
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.8 Z48s (Browse shelf) | 2003 | C- 3 | Available | 011943 | ||||||||||||||
Books |
Science & Engineering Seminar Library
Library Service
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.8 Z48s (Browse shelf) | 2003 | C- 4 | Available | 011944 |
Total holds: 0
Includes Index.
Business
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