SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

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1.
All you need is a good idea! : how to create marketing messages that actually get results / Jay H. Heyman.

by Heyman, Jay H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2008Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.8 H618a .
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3.
The best damn sales book ever : 16 rock-solid rules for achieving sales success / Warren Greshes.

by Greshes, Warren.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : John Wiley & Sons, c2006Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.81 G831b .
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4.
Billing and collections best practices / Steven M. Bragg.

by Bragg, Steven M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken : John Wiley & Sons, c2005Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library ConfinedCall number: 658.88 B813b (1). Location(s): General Stacks Call number: 658.88 B813b .
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5.
Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar.

by Dhar, Mainak.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Wiley (India), c2007Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.827 D533b .
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6.
Buying trances : a new psychology of sales and marketing / Joe Vitale.

by Vitale, Joe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2007Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.80019 V836b .
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7.
Dictionaray of social and market research / Wolfgang J. Koschnick.

by Koschnick, Wolfgang J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley & Sons, Inc. c1996Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.8303 K862d .
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8.
Dot vertigo : doing business in a permeable world / Richard Nolan.

by Nolan, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley and Sons, c2001Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.406 N787d .
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9.
Entrepreneur magazine : guide to integrated marketing / Jeanette Smith.

by Smith, Jeanette.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley, c1996Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.84 S642e.
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10.
The essential online solution : the 5-step formula for small business success / Rick Segel and Barbara Callan-Bogia.

by Segel, Rick | Callan-Bogia, Barbara.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2006Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.872 S454e .
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11.
Fair lending compliance : intelligence and implications for credit risk management / Clark R. Abrahams, Mingyan Zhang.

by Abrahams, Clark R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken : John Wiley & Sons, c2008Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.88 A159f .
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12.
Foundations of net-enhanced organizations / Detmar Straub.

by Straub, Detmar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken. N.J. : John Wiley & Sons, c2004Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.872 S912f .
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13.
In search of the obvious : the antidote for today's marketing mess / Jack Trout.

by Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.8 T861i .
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14.
International credit and collections : a guide to extending credit worldwide / edited by Mary S. Schaeffer.

by Schaeffer, Mary S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley & Sons, c2001Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.88 I612 .
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15.
Loyalty myths : Hyped strategies that will put you out of business- and proven tactics that really work / Timothy L. Keiningham ... [et al.].

by Keiningham, Timothy L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : John Wiley & Sons, c2005Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.8343 L923 2005.
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16.
Marketing made easy for the small accounting firm / Jo Ann Rosen.

by Rosen, Jo Ann.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley & Sons, c1995Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 657.0688 R813m .
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17.
Marketing management : text and cases / Douglas J. Darymple, Leonard J. Parsons.

by Darymple, Douglas | Parsons, Leonard J.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley & Sons, c2002Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.8 D151m .
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18.
Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India : Wiley, c2005Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.83 A111m .
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19.
Marketing research essentials / Carl McDaniel, Roger Gates.

by McDaniel, Carl | Gates, Roger.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA : John Wiley & Sons, c2006Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library ConfinedCall number: 658.83 M134m (1). Location(s): General Stacks Call number: 658.83 M134m.
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20.
The online millionaire : strategies for building a web-based empire on ebay and beyond / Amy Joyner.

by Joyner, Amy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken : John Wiley & Sons, c2007Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.87 J897o .
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