The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer.
By: Kapferer, Jean-Noel
Material type: TextPublisher: New Delhi : Kogan Page, c2008Edition: 4th edDescription: xv, 560 p. : ill. ; 24 cmISBN: 978817554406Subject(s): Business | Brand management | Brand architecture | Global branding | Strategic brandingDDC classification: 658.82705 LOC classification: HD69.B7 | K37 2008Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds | ||||||||||||
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Books |
Southeast University Central Library
Library service hours:
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Southeast University Central Library
Library service hours:
|
Non-fiction | 658.827 K171n (Browse shelf) | 2009 | C- 1 | Confined | 015004 | ||||||||||||||
Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.827 K171n (Browse shelf) | 2009 | C- 2 | Available | 015005 | ||||||||||||||
Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.827 K171n (Browse shelf) | 2009 | C- 3 | Available | 015006 | ||||||||||||||
Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.827 K171n (Browse shelf) | 2009 | C- 4 | Available | 015007 | ||||||||||||||
Books |
Southeast University Central Library
Library service hours:
|
Southeast University Central Library
Library service hours:
|
Non-fiction | 658.827 K171n (Browse shelf) | 2009 | C- 5 | Available | 015008 |
Total holds: 0
Includes bibliographical references and index.
Business
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