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1.
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Consumer behavior : building marketing strategy / Del I. Hawkins ... [et al]. by Hawkins, Del I | Best, Roger J | Coney, Kenneth A | Koch, Eric C. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2003Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.8342 H393c .
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Consumers / Eric Arnould, Linda Price, George Zinkhan. by Arnould, Eric | Price, Linda | Zinkhan, Zeorge. Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw- Hill, c2002Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.834 A765c .
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International marketing / Philip R. Cateora, John L. Graham. by Cateora, Philip R | Graham, John L. Edition: 13th Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw - Hill, c2007Availability: Items available for loan: Southeast University Central Library (3), Science & Engineering Seminar Library (2). Location(s): General Stacks Call number: 658.84 C359i .
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7.
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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by Cateora, Philip R | Gilly, Mary C | Graham, John L. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw Hill Education, 2011Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.84 C359i (1). Location(s): General Stacks Call number: 658.84 C359i .
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 K394m (1). : Location(s): General Stacks Call number: 658.8 K394m .
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Marketing / Michael J. Etzel ... [et al]. by Etzel, Michael J. Edition: 14th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw Hill, c2007Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 M345 (1). Location(s): General Stacks Call number: 658.8 M345 .
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Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al]. by Walker, Orville C. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw Hill, c2006Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 M345 (2). Location(s): General Stacks Call number: 658.8 M345 .
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