Southeast University Library

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SOUTHEAST UNIVERSITY LIBRARY ONLINE CATALOG

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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani

by Belch, George E.

Edition: 6th ed., 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2013, c2004Availability: Items available for loan: Southeast University Central Library (16). Items available for reference: Southeast University Central Library ConfinedCall number: 659.1 B427a (1). Checked out (1). Location(s): General Stacks Call number: 659.1 B427a .
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2.
Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2002Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 659.1 A681c .
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3.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner,Mary Jo.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw - Hill Publishing Company Limited, c2003Availability: Items available for loan: Southeast University Central Library (2), Science & Engineering Seminar Library (2). Location(s): General Stacks Call number: 658.8 Z48s.
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4.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ...[et al.].

by Zeithaml, Valarie A.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGrawHill Education Private Limited, 2011Availability: Items available for loan: Southeast University Central Library (3). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 S491 (2). Location(s): General Stacks Call number: 658.8 S491.
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5.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson Education, c2004Availability: Items available for loan: Southeast University Central Library (4). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 L911s (1). Location(s): General Stacks Call number: 658.8 L911s .
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