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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by Loudon, David L | Della Bitta, Albert J. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2002Availability: Items available for loan: Southeast University Central Library (4). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8342 L886c (1). Location(s): General Stacks Call number: 658.8342 L886c.
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Consumer behavior : building marketing strategy / Del I. Hawkins ... [et al]. by Hawkins, Del I | Best, Roger J | Coney, Kenneth A | Koch, Eric C. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2003Availability: Items available for loan: Southeast University Central Library (2). Location(s): General Stacks Call number: 658.8342 H393c .
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul | Olson, Jerry C. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill Education, c2005Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8342 P478c (2). Location(s): Journal's Section Call number: 658.8342 P478c.
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Fundamentals of selling : customers for life through service / Charles M. Futrell. by Futrell, Charles M. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2010Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.85 F949f (1). Location(s): General Stacks Call number: 658.85 F949f .
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Marketing / Michael J. Etzel ... [et al]. by Etzel, Michael J. Edition: 14th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw Hill, c2007Availability: Items available for loan: Southeast University Central Library (2). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 M345 (1). Location(s): General Stacks Call number: 658.8 M345 .
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Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al]. by Walker, Orville C. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw Hill, c2006Availability: Items available for loan: Southeast University Central Library (1). Items available for reference: Southeast University Central Library ConfinedCall number: 658.8 M345 (2). Location(s): General Stacks Call number: 658.8 M345 .
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Retailing management / Michael Levy, Barton A Weitz. by Levy, Michael | Weitz, Barton A. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2004Availability: Items available for loan: Southeast University Central Library (1). Location(s): General Stacks Call number: 658.8702 L668r .
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